Smart assistants that truly help your clients Custom-built for your business
MASO builds digital assistants for professional service firms and education providers. From study choice guidance to intake handling — fully tailored to your processes, your data, and your brand identity.
Sound familiar?
The same questions, every single day. "When is my VAT return due?" "How much does a consultation cost?" "Can I book an appointment?" Your team spends hours each week answering questions that are already on your website. Or worse: potential clients call outside office hours and never come back.
Your team is too valuable for work a smart assistant can do better, faster, and around the clock. Not to replace them — but to free them up for what truly matters: personal advice, complex cases, and client relationships.
Not a standard widget with generic answers. We build an assistant that knows your services, understands your clients, and follows your processes. Trained on your knowledge base, your website, your FAQs, and your policies. In your brand style, with your tone of voice.
Smart Assistant — Website & Chat
A digital assistant on your website that helps visitors with common questions, guides them through your offering, and delivers qualified leads. Trained on your specific content — no generic answers.
Intake & Lead Qualification
Many service businesses have an intake process: gathering information, routing to the right department, requesting documents. The assistant handles this — from first contact to a qualified lead with all the information you need.
Phone & Email Handling
A digital assistant that answers incoming calls and handles standard emails. Under your company name, with knowledge of your services and processes. Complex requests are routed directly to the right person — with full context.
Marketing & Visibility
Content that matches your expertise and target audience. The assistant creates and schedules content for your social media and email — based on your field, current developments, and audience. You approve, we publish.
In practice: choice guide for Holimoni
Holimoni is a platform for holistic treatments. Visitors with complaints or questions often didn't know which treatment or therapist suited them best — the range was extensive, but guidance was limited.
MASO built an interactive choice widget that guides visitors step by step to personalised advice.
Asks targeted questions about complaints, preferences, and experience with holistic care
Filters the full range of treatments and therapists
Provides personalised advice: which treatment fits, and with which therapist
Reduces search time from minutes to seconds — visitors find what they need instantly
Runs as an embedded widget on holimoni.nl, fully matching the platform's branding
Custom-built interactive choice widget
Fully integrated into the existing platform
Personalised advice based on visitor input
Scalable as the treatment offering grows
Visitors now find the right treatment in just a few steps. That makes all the difference — both for our therapists and for the people seeking help.
How it works for education
Imagine: an education institute with hundreds of programmes wants to better guide prospective students. Visitors drop off due to choice overload, and student advisors spend most of their day on standard questions instead of personal guidance.
MASO can build a smart study choice assistant that personally guides visitors through the programme offering.
Asks targeted questions: what do you want to achieve, what is your background, how much time do you have?
Searches the full programme catalogue and recommends the best match
Answers frequently asked questions about costs, duration, diploma recognition, and start dates
Transfers to a student advisor for complex situations — with full context
Available 24/7 on the website, in Dutch
From start to operational in 6 weeks
Runs on own infrastructure (EU-hosted, GDPR-compliant)
Branding and tone of voice fully aligned with the institute
Dashboard with insights into conversations, popular topics, and conversion
From study choice assistants to chat support and campaign automation — the possibilities for education institutes are extensive.
From idea to working assistant in 4-6 weeks
Introduction & assessment
Week 1We map your business: what questions come in most, where your team gets stuck, what systems you use. A 60-minute conversation is all it takes.
Design & knowledge base
Weeks 2-3We design the conversation flow, build the knowledge base from your website, documents, and FAQs, and align the tone of voice. You review and approve.
Build & integration
Weeks 3-5We build the assistant, connect it to your website or phone system, and integrate with your CRM or inbox. Everything in your brand style.
Go live & optimisation
Weeks 5-6+The assistant goes live. We monitor conversations, expand the knowledge base, and fine-tune until everything runs smoothly. Ongoing support and optimisation included.
Why MASO vs. the alternatives
| Build it yourself | Generic chat widget | Large IT consultancy | MASO Services | |
|---|---|---|---|---|
| Timeline | 3-6 months | 1 day (but generic) | 4-12 months | 4-6 weeks |
| Understands your industry | Only if you build it | No | Limited | Yes — trained on your data |
| Maintenance & updates | Your responsibility | Limited | Expensive (billable hours) | Included |
| GDPR compliant & EU-hosted | Depends on your choices | Often not (US servers) | Varies | Always |
| Adaptable to your processes | Fully | Barely | Yes, but slow and expensive | Yes, within weeks |
Timeline
Understands your industry
Maintenance & updates
GDPR compliant & EU-hosted
Adaptable to your processes
Built for businesses where knowledge is the product
Professional services
Accounting firms, law practices, consultancies, notaries, insurers, financial advisors. Businesses where clients call with questions, where intake takes time, and where expertise makes the difference.
Typical deployment: website assistant, phone handling, intake automation
Education providers
Private training institutes, universities of applied sciences, continuing education providers, industry training. Organisations with a broad offering where students need help choosing, and where advisors are overwhelmed by routine questions.
Typical deployment: study choice assistant, chat support, campaign automation around deadlines
Other knowledge-intensive businesses
Do you offer a service where clients have many questions, need to make a choice, or require guidance? Then we build it.
Get in touch — let's explore whether it's a fitNot just a tool, but a complete service
Custom-built assistant — trained on your data, in your brand style and tone of voice
Channels of your choice — website, phone, email — or a combination
Dashboard — insights into conversations, common questions, and results
Knowledge base management — add information yourself or let us handle it
Ongoing maintenance — updates, optimisation, and expansion included
EU-hosted & GDPR compliant — your data stays in Europe, always
Dedicated contact person — no ticket system, but a fixed point of contact
Frequently asked questions
A standard widget gives generic answers based on your web pages. We build an assistant that knows your processes, understands your clients, and grows with your business. The difference is like a receptionist on their first day versus a team member who's been with you for three years.
On average 4-6 weeks from introduction to go-live. Depending on the complexity of your processes and the size of your knowledge base. No months-long projects.
Yes. You get a dashboard where you can add, edit, or remove information yourself. We support where needed and handle the larger updates.
It transfers directly to the right team member — with full context of the conversation. Your client doesn't have to repeat themselves. No dead-end conversations.
The assistant only works with information you provide via the knowledge base. Confidential client data is not stored. All data is processed on EU servers, fully GDPR compliant. We sign a data processing agreement.
Especially then. The assistant is available 24/7. Many potential clients do their research in the evening and at weekends — exactly when your office is closed.
Yes. The assistant speaks 90+ languages and automatically detects the visitor's language. Ideal for firms with international clients or education providers with foreign students.
We actively monitor and continuously optimise. Adjustments in the first months after go-live are included. If the assistant underperforms, we fix it — that's in our interest as much as yours.
Every solution is custom-built. Request a no-obligation quote and we'll provide a concrete estimate within 48 hours based on your situation.
Curious what a smart assistant could mean for your business?
Schedule a no-obligation 30-minute introduction. We'll discuss your situation, show you what we've built for similar businesses, and give you a concrete indication of what's possible.
No sales pitch. No obligations. Just a good conversation about what's possible.