About MASO

MASO was not dreamed up behind a desk. Zilano and Amido built and ran several hospitality and leisure businesses together. Working shifts, drawing up rosters, standing behind the bar themselves on a Saturday night: that is the background this product comes from.

Over those years the same thing kept happening. The phone rings exactly when you are busiest. The inbox fills up with questions you have already answered twenty times that week: are you open on Sunday, can we come with eight people, do you do anything for birthdays. Every single question is reasonable. Together they cost you the entire evening.

Most enquiries are the same in substance. Yet every one of them still lands with someone who has a guest standing in front of them.

The existing options did not help. An answering service does not know your venue, and guests simply do not fill in contact forms. So we brought in people who know how to build systems that hold up under pressure. Colin comes from Tesla, Gino from the Schiphol Group: two environments where processes run at scale and downtime is not an option.

That combination became MASO. A digital manager that answers the phone, replies to email and handles chat, in your tone of voice and with your venue's information. Routine takes care of itself; anything that needs attention reaches your team.

We are not a technology company that discovered hospitality. We are operators who had this problem ourselves and decided to do something about it.