MASO
Your digital business leader

You run the businessMASO runs the rest

Phone, email and chat handled. More time for your guests.

Built by hospitality operators who know how demanding a busy venue can be.

0 hrs
saved / month
0/7
availability
0%
satisfaction

Click or wait to see the transformation

Now

Before opening: no one to answer. During peak: no time to pick up

With MASO

Voice AI answers and books directly into your system

Now

Quote requests pile up, responses come too late

With MASO

Personalized quote sent within 2 minutes

Now

Website visitor asks about availability at 11pm

With MASO

Chat AI responds instantly and captures the lead

From chaos to control
Meet the team

Three specialists. One mission.

Bobby, Mail, and Charlie work around the clock so your team can focus on what matters most: your guests.

Bobby

Voice Specialist

Bobby picks up every call, day or night. Answers questions, books reservations, and only transfers to your team when it truly matters.

Answers instantlyBooks directlySpeaks your languageNever needs a break

Mail

Email Specialist

Mail turns email chaos into organized responses. Drafts quotes, follows up on inquiries, and keeps your inbox at zero.

Drafts proposalsInstant repliesYour tone of voicePrice calculations

Charlie

Chat Specialist

Charlie engages every website visitor in real-time. No more 'we'll get back to you' — just instant, helpful conversations.

Real-time chatLead captureAfter-hours supportSmart handoffs

Mail in action

Watch how quotes are drafted and sent automatically

Inbox3
Starred
Verzonden
Archief
LABELS
Offertes1

Inbox

3 berichten

R
Richard de Wit
Offerte aanvraag diner bedrijfsuitje
Goedemiddag, Graag zou ik een offerte ontvange...
10:23
J
Jan Bakker
Re: Meeting volgende week
Prima, dan spreken we elkaar dinsdag om 14:00...
09:45
S
Sarah van Dam
Factuur #2025-089
Hierbij de factuur voor afgelopen maand...
Gisteren

Selecteer een bericht om te lezen

Offerte Pipeline

Beheer al je offerte aanvragen

Wachtend op Info

1 aanvraag

Offerte Compleet

0 aanvraag

Sleep kaart hier

Verzonden

0 offerte

Sleep kaart hier

Diner Bedrijfsuitje

Richard de Wit

€816,75
14 jan 2026
15 personen
⏳ Wacht op info

Offerte Genereren

Richard de Wit - Restaurant de Lekkere Hap

✓ Auto-Gegenereerd

OFFERTE

Catering Services

Offerte nummer
ABC-2026-0006
10 januari 2026
Klant
Richard de Wit
Restaurant de Lekkere Hap
richard.dewit@email.nl
Leverancier
Restaurant de Lekkere Hap
info@restaurant.nl
+31 20 123 4567
Evenement Details
Datum
14 januari 2026
Starttijd
19:00 uur
Aantal personen
15 personen
Locatie
Restaurant de Lekkere Hap

Offerte Items

OmschrijvingAantalPrijs p/stTotaal
3-gangen diner
Voorgerecht, hoofdgerecht en dessert
15€45,00€675,00
Subtotaal€675,00
BTW (21%)€141,75
Totaal€816,75
Automatisch gegenereerd

How it works

Before opening: missed. During peak: no time.

MASO handles the load so your team can focus on guests.

Now

Missed calls before opening, rushed calls during peak

With MASO

MASO answers 24/7 — even when you're not there

40-60% less phone pressure

Now

Quotes sent too late, group bookings slipping away

With MASO

Complete quote in 10 minutes, automatically assembled

3x faster response time

Now

Website visitors bouncing without answers

With MASO

Live chat that responds instantly, day and night

95% conversion on chat inquiries

Now

Admin piling up while guests are waiting

With MASO

Scheduling, emails, and follow-ups handled automatically

Up to 52 hrs/month back

ROI Calculator

Calculate how much time MASO saves you

days

Your time savings

18 hrs

per month

Based on 65% automation

MASO doesn't replace people — it removes peak pressure so your team can focus on what matters: your guests.

Proven results

Results from our partner venues

Real numbers from hospitality and leisure venues using MASO.

Less phone pressure

Time saved per month

Average response time

Missed reservations*

Live dashboard from a partner venue

Voice Agent
Without booking integration
Voice Agent
Last 30 days
412
Total Calls
268
Handled
5:00
Avg Duration
65%
Automation
Activity per hour
HandledTransferred
08:0012:0016:0020:00
Recent conversations4 today
Reservation for 6 people
14:32
Opening hours inquiry
14:28
Group package request
14:15

With booking system integration: 90-95% automation possible

Chat Agent
Chat Agent
Last 30 days
23
Chats Today
286
Total Chats
784
Messages
<1s
Response Time
Activity per hour
ResolvedEscalated
08:0012:0016:0020:00
Recent conversations4 today
Package availability
13:45
Modify reservation
13:38
Group pricing info
13:22
Live Chat Example

How can I make a reservation?

13:06
MASO

You can easily make a reservation through our booking widget. Check availability, see pricing, and book directly. Is there anything else I can help with?

13:06 • <1s
Question answered instantly — no staff needed
"
At first, the team was hesitant about having AI handle calls. But after a few days, everyone noticed: we can finally focus on our guests.

Leisure venue manager

Partner venue — MASO Voice, Mail and Chat AI active

-65%

Less phone pressure

+40h

Freed up per month

0

Missed reservations*

*During business hours, with properly configured MASO setup. Figures based on partner venue deployments. Results vary by location.

Case study

From 15 missed calls per day to zero.

A leisure venue deployed MASO as their digital front office. Here's what happened.

At first, the team was hesitant about having AI handle calls. But after a few days, everyone noticed: we can finally focus on guests in front of us. Important conversations still reach us — MASO handles the rest.
OM

Operations Manager

Leisure venue, Netherlands

Bobby Charlie Mail

Results after 3 months

-65%

Phone pressure

+40h

Per month back

€2,400

Est. savings/month

*Results based on 3-month deployment. Numbers vary by venue and configuration.

Want to see what MASO can do for your venue?

Become a partner

Ready to take your operations to the next level?

MASO is currently being rolled out at select hospitality and leisure venues. We personally guide each implementation for maximum results.

Limited spots available

Personal guidance • Fast implementation • Immediate results

Typical response within 24 hours

Custom onboarding

Dedicated implementation team configures MASO specifically for your operations and existing systems.

Tailored configuration

AI agents trained on your brand voice, pricing structure, and operational workflows.

Dedicated support

Direct access to our team via preferred channels. Fast response times, continuous optimization.

Priority roadmap input

Your feedback shapes product development. Direct influence on new features and integrations.

Enterprise-grade security

EU-hosted infrastructure. GDPR compliant. Your data stays yours.

Flexible terms

No long-term commitments required. Scale up or down based on your needs.

Limited availability

Request access to MASO

Submit your details and our team will reach out to discuss how MASO can be configured for your specific operations.

https://

Optional — helps us prepare a tailored demo

No commitment required. We'll discuss your specific needs.

Your information is handled according to our privacy policy. We only use it to contact you about MASO.

How it works

From initial contact to deployed AI in 3 steps.

We keep it simple: no lengthy projects, rapid deployment at your venue. You don't need to be a tech expert — that's our job.

1

Discovery & intake

We map your operations: hours, guest types, booking flows, peak moments, and current systems.

2

Configure & train MASO

We set up Voice, Mail, and Chat AI, training MASO on your packages, pricing, FAQs, and brand voice.

3

Deploy & optimize

You run MASO in production, we monitor and fine-tune until it operates like a seasoned team member.

Days, not months

First version of MASO can often run within a week. We refine the details in production.

You stay in control

You decide what MASO can and can't do, which flows go live, and when to route to your team.

No obligation if it doesn't fit

MASO works best when it truly feels like part of your team. Doesn't fit? Stop anytime, no strings attached.

Amido Giebels - Founder, MASO

Amido Giebels

Founder, MASO

Connect on LinkedIn

In hospitality, everything revolves around the guest experience. But the reality is that teams have less and less time to actually focus on guests. Margins are under pressure, staff is expensive and hard to find, and a significant portion of time goes to phone calls, emails, and standard questions.

We experienced this ourselves every day for years: during peak moments the phone rings non-stop, quotes pile up, and you're standing in front of guests with one eye on your screen. It doesn't feel right, and it costs revenue.

80% of all inquiries are always the same. Yet it costs operators hours, stress, and staffing costs every week.

That's why we built MASO: a digital manager that fully handles all recurring communication. MASO ensures no phone call is ever missed, every email gets an immediate response, and guests are helped faster.

The result: lower costs, more peace of mind, higher margins, and teams that can go back to doing what they do best — giving guests an exceptional experience.

That's why we started MASO. From the floor. From real problems. With one goal: making hospitality and leisure operations future-proof.

Client testimonials

What operators are saying

MASO handles 60% of our phone calls. It gives us peace of mind during peak hours.
DS

Dirk Schaars

Operations Manager, The Boules Club Nijmegen

We respond faster and no longer miss any reservations.
RV

Roy

The Madhouse Den Bosch

Mail AI creates quotes faster than anyone on the team.
BH

Bjorn

Assistant Operations Manager

Frequently asked questions

Answers to questions you probably already have.

Common questions we address in nearly every conversation.

MASO is the digital manager for hospitality. AI agents via voice, chat and email take over operational communication.

Expanding Platform

An expanding AI workforce

New agents and capabilities in continuous development. Built to grow with you.

In development

New AI Agents

Expanding beyond voice, mail, and chat. Additional agents for revenue, planning, and operations.

Revenue optimization AI
Staff scheduling AI
Operational insights AI
Learn more
Continuous updates

Platform Features

Advanced integrations, analytics, and automation capabilities that transform operations.

Deeper booking system integrations
Advanced analytics dashboard
Multi-location management
Learn more

Modular platform — deploy what you need, expand when you're ready.

Ready to see MASO in action?

Request a demo and we'll show you how MASO can be configured for your specific operations — from voice handling to automated quotes.

Custom implementation
Enterprise security
Dedicated support
Flexible scaling

No obligation. We'll discuss your requirements and provide a tailored demonstration.

Built by hospitality operatorsEU-hosted • GDPR compliant